What's your best tweet?
We’ve introduced the #McLarenMonday after the first Grand Prix victory in 2009 – and became a trending topic that day. That was quite exciting.
What are six things you could never do without?
Happy members, happy customers, happy Twitter friends, our great team, the web, new gadgets
How do you use Twitter in your professional life?
Twitter is all about conversations and we try to add value to those by sharing and engaging.
What's your favorite Twitter app?
There are a few and we’re trying out a lot. E.g. CoTweet is handy and the guys from Seesmic do a great job too.
Twitter or Facebook?
We’re on both but don’t see them competing but complementary.
What was the funniest trend you've seen?
Fake trends tend to be funny - although that wasn't the idea...
What feature should Twitter add?
With the APIs around Twitter, there’s a lot covered. Some of that would sit well within the Twitter interface - i.e. features to manage professional accounts.
Who do you wish had a Twitter feed but doesn't?
Quantity isn’t the issue; there are great people and brands on Twitter already. It would be good to see them facilitate and participate in conversations more and not just broadcast.
What are some words or phrases you refuse to shorten for brevity?
Our brand name
Is there someone you want to follow you who doesn't already? If so, who?
No, we follow interesting people and follow everybody back.
Have you ever unfollowed someone? Who and why?
In the spirit of mutuality and relevancy we follow people who follow us.
Why should we vote for you?
Because we actually do listen, do answer, do engage and do share.
Terms you wish would start trending on Twitter right now?
What's the most interesting connection you've made through Twitter?
Lots of them, i.e. some really good F1 bloggers.
Hashtag you created that you wish everyone used?
We use hashtags as and when relevant. The only regular one is #McLarenMonday & obviously we like it being used – i.e. after a Grand Prix win.
How do you make your tweets unique?
They are simply genuine.
What inspires you to tweet?
It’s such a simple way to reach out and engage with our friends around the world and get their view on what we’re doing.
Ever get called out for tweeting too much?
No - but be careful with RTs
140 characters of advice for a new user?
Don’t be afraid, start with listening and then simply try to add value to the conversation. Just like in 'real life'.
How long can you go without a tweet?
We tweet multiple times a day – even through weekends. A day without tweets is a strange one.
What question are we not asking here that we should?
How many people are behind @McLaren_eShop’s tweets?
Who do you admire most for his or her use of Twitter?
There are some brands that do a great job and a lot of social media guys really make good use of it for their business.
Why'd you start tweeting?
As far as we are aware, @McLaren_eShop was the very first Formula 1 team account on Twitter. That was in 2008. We started it to see how relevant it is for our fans around the world.
Has Twitter changed your life? If yes, how?
It made listening and engaging far easier, that’s why we love it.
What do you wish people would do more of on Twitter?
A fact is that the majority of accounts are inactive, so it would be great to see that changing. The more (sensible) conversations take place, the better. And spam is of course an issue which will keep the folks at Twitter.com busy.
How will the world change in 2010?
We will all be sharing more and more information, real-time, via mobile devices and in all formats (text, image, video, geo-based etc.)
What are some big Twitter faux pas?
Auto-DMs and other spam
What will the world be like 10 years from now?
A digitally connected world in the ‘outernet’